ABOUT NEW ERA CAP

MAKERS OF THE WORLD’S FINEST HEADWEAR.

New Era® is an international lifestyle brand with an authentic sports heritage that dates back over 90 years.

Best known for being the official on-field caps for both Major League Baseball and the National Football League, New Era® is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.

In Australia, we're the official headwear partner of the AFL, AFLW, NRL and the Australian Open. Our premium headwear and apparel is worn by athletes and creatives alike, cementing our status as a global fashion staple.